University of Twente Student Theses

Login

Unlock the potential - A research into the social networking sites skills among communication professionals and the contributors to those skills

Verlage, C. (2017) Unlock the potential - A research into the social networking sites skills among communication professionals and the contributors to those skills.

[img]
Preview
PDF
1MB
Abstract:Although information and communication technologies, such as social networking sites (SNS), became an important contributor to the success of marketing strategies in Western societies, skills necessary for professional use of these sites are not well studied.This study approaches the SNS skills among communication professionals by developing a new scientific model in order to give instructions to unlock the full potential of social media marketing.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/73423
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page