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Fighting FoMO : a study on implications for solving the phenomenon of the Fear of Missing Out

Wiesner, Lars (2017) Fighting FoMO : a study on implications for solving the phenomenon of the Fear of Missing Out.

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Abstract:The Fear of Missing Out (FoMO) is a phenomenon that describes the reason for compulsive overuse of technology. It appears when people try to communicate with their social environment via social media. When a person suffers from FoMO, he has the feeling to be missing something. This can lead to physical and psychological issues. Research shows that a one’s need to belong is a main factor which influences the Fear of Missing Out. As the personal need to belong is higher, the more susceptible one is to this phenomenon. Different motivation strategies were studied to achieve a decrease of compulsive social media use. This research aimed at developing interventions to stimulate behavioural change and thereby reduce the aftereffects of FoMO. Due to this research, it was possible to further elaborate on the technological phenomenon of FoMO. It was possible to prove that frustration, anxiety and mental exhaustion are FoMO-related emotions. This research further elaborated on the role of need to belong as a cause for FoMO. Additionally, it was found that persuasive and motivating strategies lead to a more successful design for behavioural change in this context. This change then forms a first step towards reducing FoMO.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/73690
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