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Influential factors of desktop and mobile user experience

Winters, Tineke (2017) Influential factors of desktop and mobile user experience.

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Abstract:Background: Nowadays it is common to use a desktop device, tablet device or a mobile device to surf on the Internet. The use of a specific device influences how a user experiences a website. The screen size, for example, is totally different on the different devices. An efficient and effective interaction with the website is what you want to deliver as an organization and what you want to experience as a user. However, not much is known about which factors influence the differences in experience on the different devices. Aim: The aim of this study is to better understand which factors influence desktop and mobile User Experience (UX). Method: The method consisted of interviews with experts in the UX field and an experiment with users. The interviews with five experts gave insight in how the experts think about desktop and mobile UX and how they deal with it within their organization. The experiment with 24 participants gave insight in how the users experience the differences between UX on desktop and mobile devices. Results: The experiment with the users indicates that the factors simplicity, directness, efficiency, informativeness, learnability, self-satisfaction, pleasure and customer needs are factors that influence UX on both devices. From this experiment is also obtained that flexibility is the main factor for differences on mobile and desktop devices. This research shows that experts struggle to chose a certain method for creating a website for different devices and that this often leads to trade off versions for one of the devices. From the user study is obtained that users seem to make a consideration on the expected difficulty of the task to choose a certain device. For simple tasks they prefer a mobile device and for more difficult tasks they prefer a desktop device. Conclusion: Flexibility is more relevant for mobile users because it needs to adjust to more elements than a desktop version. The struggle of the users for picking the right method can be less harsh if the experts keep in mind that some tasks are more preferred to perform at a mobile device and some tasks are more preferred at a desktop device and to focus on the UX and information need itself instead of limitations of a certain device. Recommendations: For creating the best possible UX further research is needed to find out which tasks are easy and preferred on mobile devices, and which tasks are difficult and preferred on desktop devices.
Item Type:Essay (Master)
Clients:
JJJJ
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/74080
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