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The impact of country-of-origin, familiarity and nature of access on the perception of trust, risk and intention to download a running app.

Schwarte, T.M. (2017) The impact of country-of-origin, familiarity and nature of access on the perception of trust, risk and intention to download a running app.

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Abstract:This research focuses on data exchange when downloading a running app. The objective is to identify the impact of three variables, being country-of-origin (COO), familiarity and nature of access on trust, risk perception and intention to download. Furthermore, a second analysis was conducted to test the mediation and direct effects of trust and risk perception on download intention, as well as the effect of trust on two types of risk. The research was conducted by means of a 2 x 2 x 2 experiment.nature of access have been manipulated. The findings revealed two significant main effects, being COO on trust and nature of access on privacy risk. Respondents indicated to have higher trust in American apps and to perceive less risk with paid apps. The higher the perception of trust, the higher the likelihood of downloading the app. The higher the perception of risk, the lower the intention to download the app. Higher trust resulted in a perception of less privacy risk. Dutch people do not have a preference for Dutch apps. Furthermore, a paid app does not necessarily induces higher trust. Most important result is the crucial role of trust for both risk perception and download intention.
Item Type:Essay (Master)
Clients:
Unknown organization, Nederland
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/74213
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