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How do firms react to the growing averse towards ownership? A better look at the sharing economy of the transportation industry in the US

Beurden, L.W. van (2017) How do firms react to the growing averse towards ownership? A better look at the sharing economy of the transportation industry in the US.

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Abstract:This research has the aim to uncover how incumbent and entrepreneurial firms have influenced the evolution of business models. The sharing economy has ushered in a new age where underutilized assets become P2P services for hire. Traditional companies in these markets are not likely to go out of business, but they cannot stand still. They must adapt and compete based on their own unique advantages—or they will become much-diminished versions of what they used to be. This study has shown that it has grown towards an S-D view, in which intangibility, exchange processes, and relationships are central themes. This research also provides sufficient evidence that the servitization has not only a B2B character, but that B2C and P2P also get a foot on the ground: the new way of thinking: a car is still a good, but the automotive manufacturers are no core suppliers rather suppliers of personal transportation: the focus is on the service they deliver. Also, the shared economy has proven itself as a good example of a circular economy by taking into consideration the value-in-use. However, if the sharing economy follows the pathway of corporate co-option it appears unlikely to drive a transition to sustainability
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/74310
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