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Augmented reality (AR) in art museums : reconfiguring and mediating the museum dynamics

Ming, Xin (2018) Augmented reality (AR) in art museums : reconfiguring and mediating the museum dynamics.

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Abstract:Modern digital technology is no longer novel in art museums and is becoming increasingly visible for museum visitors. Succeeding traditional audio guides, an instance of high-end digital technology assisting and enriching museum visits is augmented reality (AR). Using AR to attach virtual contents onto physical museum contexts, museums are exploring possibilities to provide added value for museum visits. However, despite the high expectations of museums on using AR to facilitate visits and exhibitions, the possibilities of this emerging technology for museums still require further exploration. This research thus tries to take a science and technology studies (STS) approach to explore how AR fits in the museum dynamics and constructs new visitor experiences, both from a positive side of technological promises and from a critical side, reflecting on limitations, conditions, and potential losses. Based on an exploratory qualitative approach featuring content analyses and interviews, the research puts forward four levels of possibilities and tendencies of AR mediating museum dynamics, three points of potential undesirable consequences and tradeoffs, and a list of practical conditions for successful AR use in museums.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:08 philosophy, 20 art studies, 70 social sciences in general, 71 sociology
Programme:Philosophy of Science, Technology and Society MSc (60024)
Link to this item:http://purl.utwente.nl/essays/75104
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