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Privacy Calculus in the Context of the General Data Protection Regulation and Healthcare: A Quantitative Study

Kruthoff, Sven (2018) Privacy Calculus in the Context of the General Data Protection Regulation and Healthcare: A Quantitative Study.

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Abstract:This research looks at the effect of factors like risk and benefits on the decision of individuals to disclose personal information. As a theoretical framework, the privacy calculus is introduced and connected with the new GDPR regulations. The hypotheses stemming from this connection looks whether there is a significant effect of inherent and handled risk and expected quality of care on the decision to disclose personal information in a hospital setting. This setting revolves around the situation that a participant needs basic or major medical attention. Additionally, a baseline of general attitudes addressing subjects like trust in hospitals or companies and whether personal data is perceived as personal or private is established. The outcome of the survey that included 125 respondents, mainly from Germany or the Netherlands and being between 20 and 30 years old, supports that handled risk and the expected quality of care has a significant influence on the data disclosing decision within subjects. However, since the sample of the data is limited in reach concerning geography and age group no conclusion about the broader population can be made which leaves room for additional research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75407
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