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Policy Entrepreneurs, Advocacy Coalitions, their Frames & Priming : An application of the Advocacy Coalition Framework on the public media discourse on a robot tax in Western Europe

Quante, Carolin (2018) Policy Entrepreneurs, Advocacy Coalitions, their Frames & Priming : An application of the Advocacy Coalition Framework on the public media discourse on a robot tax in Western Europe.

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Abstract:This thesis analyses the exertion of influence by using frames and priming on a possible robot tax, employed by competing actors and policy entrepreneurs build on the Advocacy Coalition Framework: “How do the dominant actors, policy entrepreneurs and advocacy coalitions frame and prime the public media discourse on a robot tax in Western Europe from February 16, 2017 to March 2018?”. This is done with an exploratory research design by using a qualitative content and frame analysis based on economic and quality online newspaper articles from Western Europe. Besides new insights regarding the role of national policy entrepreneurs, the results reveal the uncontested power of one voice, exercised by the global policy entrepreneur Bill Gates who manipulates the public with rational frames, as well as two clashing advocacy coalitions. While the Social-Democrats are supported by Gates, they are less assailable and mostly use rational frames to support and prime a robot tax to encounter inequality. In contrast, the Economists & Tech-Industry are in a competing position and blame the taxing idea by using a defensive communication strategy. Consequently, single voices as well as communication strategies, frames and priming manipulate today’s public discourses up to the prevention of democratic policy-making.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 88 social and public administration, 89 political science
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/75768
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