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Governing through the discourse on cookies : how is the discourse on cookies illustrated in policy papers of the European Union? : An analysis of the cookies-discourse through the lens of governmentality.

Ujhelji, Mishale (2018) Governing through the discourse on cookies : how is the discourse on cookies illustrated in policy papers of the European Union? : An analysis of the cookies-discourse through the lens of governmentality.

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Abstract:This thesis interrogates the European discourse on cookies through a governmentality framework with a focus on surveillance techniques and privacy in the digital age. Employing a textual, critical discourse analysis of documents published by the European Commission, this thesis aims at answering the following research question: “How is the Discourse on Cookies illustrated in Policy Papers of the European Union since the implementation of the Directive 2009/136/EC?”. During the analysis, three major topics guiding the discourse were examined and will therefore guide the analysis chapter: informed consent, communication, marketization. The theoretical approaches of the theory of governmentality, accompanied by the notion digital surveillance will also influence the findings/structure of the analysis. This research could potentially be a component that adds to answer the question in which ways the discourse on the surveillance objective has to be changed in order to achieve data protectionists’ goals. Also, it could provide incentives to change behavior online and generate a new approach to intervene in the digital world. Furthermore, the subjacent structures of the discourse could be unraveled and thereby this thesis might be helpful for actors that fight for privacy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:89 political science
Programme:Public Administration BSc (56627)
Link to this item:http://purl.utwente.nl/essays/76405
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