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The speech of male and female leaders : Using a text mining method to investigate sex differences in leadership word use

Jager, R.W. de (2018) The speech of male and female leaders : Using a text mining method to investigate sex differences in leadership word use.

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Abstract:The stereotypical thought exists that leadership is more suited for men than for women. This study investigates differences in word use between male and female leaders, with the use of a text mining method. Videos of team meetings were transformed into transcripts, which were analysed by computer software. Spoken words were assigned to the word category they belonged to. Based on previous studies it is expected that male and female leaders differ in the relative frequency of certain words they use, with male leaders using more agentic words and female leaders using more communal words. Besides some small differences, the main result is that word use of male and female leaders seems to be quite similar.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general
Programme:Educational Science and Technology MSc (60023)
Link to this item:http://purl.utwente.nl/essays/76658
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