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Exploring the relationship between CSR and technical innovations from the perspective of capital stakeholders

Zhang, Y. (2017) Exploring the relationship between CSR and technical innovations from the perspective of capital stakeholders.

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Abstract:Corporate Social Responsibility(CSR) contributes at corporations to enhance the organizational and operational strategies. Meanwhile technical innovation helps to increase competitiveness and reduces costs for companies. Both these two themes are beneficial to companies. Based on the Dutch experience, the objective of this research is to identify the relationship(s) between CSR and technical innovation from the perspective of capital stakeholder. Some works analyzing the relationships between CSR and technical innovation can be already found but they are mainly focused on the financial performance to prove the positive links between CSR and technical innovation. A gap in the literature was identified in terms of cause-effect relationship and how this can in practice be organized and by whom. At this regard, in this research the key intermediate connection (capital stakeholder) between CSR and technical innovation was explored. Consequently the main research questions is how does CSR lead technical innovations from the capital stakeholder perspective? The research is based on qualitative analysis by using a mix-methods approach. The primary data was gathered from companies in the food industry, one of the top Dutch industry sectors, and interviews with (sustainability affairs) managers of those companies were carried out. As secondary data, internal reports, corporate official websites, among other sources of information were considered. The results show that CSR program is one of the drivers but not the main driver for technical innovation, CSR promotes the technical innovation especially on human resources, market and ecological capital stakeholders.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:43 environmental science
Programme:Environmental and Energy Management MSc (69319)
Link to this item:http://purl.utwente.nl/essays/77508
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