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How You Speak is How They Suffer : A Study on how Gendered Wording Affects the Selection of Employees in the Workplace

Güther, Alicia (2019) How You Speak is How They Suffer : A Study on how Gendered Wording Affects the Selection of Employees in the Workplace.

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Abstract:The presence of stereotypes is undeniable. The consequences, however, are diverse and often underestimated. Especially in the workplace, people tend to get biased when confronted with stereotypical-attributes about 'typical' masculine and feminine behavior. The consequential preference of one sex over another often leads to hiring discrimination and inequality in promotion. In specific, women are affected by such discrimination far more frequently than men. The result remains gender inequality and unachieved gender diversity in the workplace – and this despite the fact that gender-diverse teams have proven to be more efficient. The present study took this context and tried to examine a possible effect of stereotypical attributes on the selection of employees. By putting the study in a fictional recruiting setting, participants had to choose an employee based on aforementioned requirements. Both masculine-worded and feminine-worded requirements were used leading to the comparison of two groups.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/78299
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