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Imagine what is behind the trees : The effect of spacious and fascinating nature on creativity as a function of creative activities

Moorlag, J.E. (2019) Imagine what is behind the trees : The effect of spacious and fascinating nature on creativity as a function of creative activities.

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Abstract:Motivated by research that has found positive effects of nature on creativity, this study aimed to find out to what extent there is a difference in the effect of different nature landscapes. In addition, this study aimed to find out whether having performed creative activities in the past also had an effect on creativity. Accordingly, fascinating, spacious and urban images were displayed during a creative thinking task in a small study room. After completion of the task participants filled out a questionnaire reporting their creativity, ideas and pleasure. Furthermore, they were asked if they had participated in creative classes or performed creative tasks in the past for one year or longer. Most participants were students, half of them were Dutch, the majority was a student and followed a Beta study, and there was almost an evenly division of gender. Results showed that nature can enhance creativity and in particular fascinating nature. Additionally, it was found that not having done creative activities in the past has a positive effect on self-reported creativity and pleasure. These findings show that fascinating nature has bigger potential to enhance an individual’s creativity than spacious nature and that having performed creative activities might negatively influence one’s self-reported creativity.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/78316
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