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Persuasive strategies of an online platform to support healthy behaviour

Kleine, M (2019) Persuasive strategies of an online platform to support healthy behaviour.

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Abstract:Chronical heart failure (CHF) is presenting an increasing challenge for the health care sector. Therefore, self-management is getting more important for the treatment of CHF patients. eHealth applications, for example the online ecosystem BENEFIT, might support healthy behaviour. However, it is important to consider what (future) end users of eHealth applications regard as important in the design process to ensure that the applications will be used as intended. Therefore, the aim of this research was to identify the values and needs of patients and health care professionals (HCPs) and to propose promising eHealth design features. For this secondary analysis of qualitative data, a mixed methods approach was deployed to analyze the results of three previous studies. The first study consisted of interviews with 10 patients with chronical diseases and in the second study 16 interviews with HCPs were conducted. In the last study, an app evaluation was done to identify promising persuasion strategies. The results of this study show that patients most often referred to user-friendliness and the availability of data. HCPs expressed the importance of patients’ autonomy frequently which is a highly controversial topic in current literature as patient empowerment challenges common practice. Contrary to expectations, few participants expressed worries about data security online. In addition, the findings suggest that patients value accessible communication with their HCP but do not want to increase the workload of the HCPs. Furthermore, examples of promising persuasion strategies for eHealth technologies are given, for instance the possibility for users to set own goals. Limitations of the research include the possible subjectivity of the researcher. As the findings present an extensive overview of the values of both patients and HCPs, these results could be combined into a tool for designing and evaluating future eHealth technologies. In summary, this study demonstrates that eHealth applications should be easy to use, empower the patients, and provide a clear and complete overview of patients’ health data. Eventually, it is important to understand the relation between patient autonomy and efficiency of HCPs better to meet the expectations of all stakeholders.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/78339
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