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Contributions of the CCO approach to shaping the organizational structure

Hülscher, L. (2019) Contributions of the CCO approach to shaping the organizational structure.

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Abstract:The ‘communication-constitutes-organization’ approach has been attracting attention in recent years, providing a new perspective on communication and its impact on organizational characteristics. As the key driver of the organization, communication creates, shapes and sustains organizational work processes as well as practices and therefore builds the foundation of a successful business. This paper’s objective is aimed at the connection of communication and organizational structure. Building on existing models, the paper studies organizational structure from CCO perspective. The applicability of the CCO approach is researched based on interviews in a case company, which is growing increasingly and faces communicative complications. Drawing on the CCO model of McPhee and Zaug (2000, ‘Four Flow model’), a problem identification network was constructed based on the analysis of interviews, which lead to the underlying communicational processes as the cause of difficulties. In the context of the case company, the analysis of problem factors by the network benefits from applying the CCO approach and especially the Four Flows model, as it enables a new path towards the effective improvement of organizational structure. The CCO approach contributes to new insights for aligning the structural characteristics with the underlying communication processes and interactions – if communicational processes are positively influenced, structural benefits will follow.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Keywords:CCO, Communicative constitution, Organizational structure, Communication, Four Flows model, Interaction
Link to this item:http://purl.utwente.nl/essays/78517
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