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Popularization of Degrowth through Transition Towns: A discourse analysis

Merker, Lisa (2019) Popularization of Degrowth through Transition Towns: A discourse analysis.

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Abstract:Degrowth is an academic discourse in which scientists want to popularize their knowledge through movements to a lay audience. One significant degrowth movement that popularizes the degrowth discourse, is the Transition Town movement which has been established by Rob Hopkins. Moreover, both discourses seek to address the ecological crisis and argue for alternative solutions. Hence, this bachelor thesis aims to investigate how the degrowth discourse has been popularized through the Transition Town movement and answers the following research question: “In what ways do the academic discourse of degrowth and the Transition Town discourse diverge?”. Therefore, the research design consists of two separated discourse analyses of the two cases. Based on these analyses, it can be concluded that the two cases diverge regarding their messages. The degrowth discourse often refers to more theoretical, complex and radical messages, while the Transition Town movement uses more practical, simpler and softer ones.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:89 political science
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/78860
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