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The levels of local political and civic participation between different types of citizens based on their local media use

Gerrits, M. (2019) The levels of local political and civic participation between different types of citizens based on their local media use.

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Abstract:By using anonymized survey data from the Lokaal Kiezersonderzoek 2018 (Jansen & Denters, 2019), this exploratory research formulates a typology of local media consumers within the Dutch political landscape. The research question, What are the levels of local civic and political participation between different types of citizens based on their local media consumption?, is answered through statistical analysis of the data – making a distinction between civic and political participation. Different types of local media use are specified in the data and research; these include the internet (social media use and visiting websites), local newspapers and local radio/tv. The typology of local media consumers is created by performing a K-means cluster analysis on selected variables related to local media use, after standardizing these variables with Z-scores. The resulting clusters include individual characteristics such as age, income level, and education. Several types of media consumers result from this typology construct, with differing levels of political and civic participation. The findings of this paper can be a useful addition to the research on the effect of media use on political and civic participation, especially because distinctions are made between types of media use within the local/municipal political and civic context. The main avenue of future research could concern itself with establishing a possible causal relationship between (local) media use and (local) civic and political participation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration, 89 political science
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/79007
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