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The creation of design principles for wayfinding in a festivalscape : A systematic view on factors influencing wayfinding.

Eekhout, Sergio (2019) The creation of design principles for wayfinding in a festivalscape : A systematic view on factors influencing wayfinding.

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Abstract:Aim | This research aims to add theoretical (systematic literature review) and practical knowledge (design principles) of wayfinding in a festival environment to the literature stream and encourage additional research. Methodology | A systematic literature review was used to obtain salient articles. The systematic literature review identified 11.200 articles, however, after an article selection based on certain criteria, 26 articles remained and were reviewed. Results/structure | The research consists out of four stages, stage one is used to for identifying relevant concepts (i.e. wayfinding & festivalscape) and variables (i.e. environmental cues, human factors, motivational strategies), stage two used the obtained information from stage one for the input for the systematic literature review (n=26) during this stage the articles will be selected and analysed. The third stage is for reporting the finding of the analyse. based on the analyse, environmental cues (signage, landmarks, maps, colour and lighting), human factors (gender, language, culture), strategies (route & survey) and deeper insights (familiarity & complexity) have been found to have the ability to influence wayfinding. The fourth and final stage is used to apply the obtained knowledge for creating the design principles. Practical implications | Based on the knowledge gained from the systematic literature review, the design principles were created to guide the communication specialist in wayfinding to design and evaluate existing wayfinding design. Conclusion | The results of this research add literature to a field where literature is limited and adds a comprehensive systematic literature review of wayfinding factors in different environments.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 43 environmental science
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/79961
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