University of Twente Student Theses


Cars and social media : a greener future

Qazi, A. (2022) Cars and social media : a greener future.

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Abstract:The age of electric vehicles looms closer. Yet, the world still does not know what to expect in terms of zero carbon emission transportation. Environmental regulations are being tightened globally and automotive manufacturers are under pressure to capitalize on the age of green transportation. Despite all the investments being made, clear communication is going to be vital for the survival of some of the most well known brands in the world. One way of communication is via social media. The audience in this space continues to grow and should be a key focus for leading car manufacturers. This paper investigates the bilateral communication between automotive companies and consumers and investigates how this should be approached in the following years to achieve sustainability and commercial goals. This is done by collecting tweets of three automotive companies on Twitter by means of a crawler. These companies being Tesla, Mercedes-Benz and Toyota. The collected data is analyzed for the content it contains and the reception received from consumers by means of a sentiment analysis. The results showed that each company had different approaches when it came to posting content on Twitter. On the reception side, it was found that Tesla received the most engagement with their CEO, Elon Musk being a key factor.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science, 85 business administration, organizational science
Programme:Computer Science BSc (56964)
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