University of Twente Student Theses


Circular Business Model in an R&D service business: A Roadmap From Initiation To Implementation

Janssen, Vincent (2022) Circular Business Model in an R&D service business: A Roadmap From Initiation To Implementation.

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Abstract:Purpose: Due to excessive material usage, CO2 emission production increased, the increased amount of waste that is dumped and the increasing damage to the environment. To reduce the environmental footprint, the aim of this research is to guide Benchmark, an R&D service and manufacturing company for other businesses, in the transition to a more circular economy. Design: Following the literature, the best practice to transition to a circular economy is to implement a roadmap. In this thesis, a roadmap is constructed from relevant literature. To implement this roadmap in the organisation of Benchmark, semi-structured interviews with twelve employees provided solutions for the transition to a more circular economy. These solutions were validated by the twelve employees on impact, feasibility, profitability, the willingness of the client to implement changes and the time span. Best practices are identified and an explanation on how they can be imbedded in the current business model is made. Findings: The model of Frishammar & Parida (2019) provides the structure of the roadmap, where four phases are identified. These are external opportunities, internal opportunities, design & development and to conclude validation, implementation and scale-up. The activities to complete the phases are discovered and embedded in this research. After applying the four phases at Benchmark for the client Coloplast, eight ideas are found and assessed by experts. These eight ideas are: (1) conduct a research to find the weakest link in the product, (2) reduce or remove the glue from the production process, (3) offer a green alternative of the product to Coloplast, (4) use bio material instead of plastic for the packaging, (5) investigate if the instalment of solar panels is possible, (6) offer circular workshops at Coloplast, (7) incorporate circularity in the Hoshi Kanri (a tool to specify the company’s strategy) and in the newsletter, and (8) the introduction of a circularity research group.
Item Type:Essay (Master)
Benchmark, Almelo, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:43 environmental science, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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