A systematic literature review on the relation between entrepreneurial orientation and decision-making logics of social SME’s

The thesis studies the relation between decision-making logics and entrepreneurial orientation in social SME’s using a systematic literature review approach. The study begins with defining key concepts such as decision-making logics, specifically effectuation and causation, social entrepreneurship, and entrepreneurial orientation. The methodology involved a selection of 15 articles focused on different entrepreneurial sectors and countries. The findings indicate a hybrid usage of both causation and effectuation in enhancing entrepreneurial orientation and thus firm performance in different environmental contexts. The thesis ends with practical implications to social entrepreneurs, such as developing a dynamic strategic mindset, strong leadership skills and a focus on multi-dimensional business aspects, such as social and financial impacts. Additionally, the study builds on existing theories that validate the synergistic use of decision-making approaches in increasing entrepreneurial orientation. Acknowledged limitations include the reliance on secondary data and a non-specific focus on social SMEs within Europe.