Sustainable clothing consumption : Integrating behaviour change frameworks into a step-wise design process for environmental impact

Our current way of clothing consumption has a large negative effect on the environment. Changes in consumer behaviour are needed to reduce this impact. During this research, a step-wise design method was developed based on existing behaviour change frameworks and theories (The COM-B model, Change Potential, and the SHIFT framework, among others), which can be used to approach challenging behaviour change design projects. This method was used to create intervention concepts which aim to reduce barriers to sustainable clothing consumption behaviours, which are experienced by Frisian consumers. The design method was improved based on experiences gained during this project.