Critical Factors for Successful Entry Strategies of North American SMEs into the European Market

The aim of this research is to identify the critical success factors of North American SMEs integrating into the European market. The research also addresses the B2B knowledge gap, specifically in cross-cultural businesses, that multiple researchers highlight for future research to tackle. Data was obtained through interviews with “Outsourcing Co” to benefit from the experts in the field while being cross-checked with relevant literature to compare theory and practice. The results from the interviews highlighted themes that outlined the challenges and risks faced by SMEs and potential methods to mitigate them. Insight from the interviews include in-depth market entry strategies, cultural differences and the effects on collaboration, risks of liability, and regulatory requirements. The research is concluded by recommendations of appointing local support to bridge connections between the North American SMEs and the local European businesses to help build a lasting relationship