"The Impact of Platform : Related Communication Factors on Crowdfunding Success"

Crowdfunding platforms allow entrepreneurs to raise funds from a large number of people. On these platforms, communication plays a crucial role in attracting and maintaining investors, reducing information asymmetry issues, and signaling quality. Drawing on a dataset of 1,913 technology projects from Kickstarter, this paper examines specific communication strategies (updates, comments, FAQs, description length, videos, and images) and their impact on crowdfunding success. This research contributes to the crowdfunding and communication literature, provides insights into the current trends and practices, and provides actionable strategies for entrepreneurs, investors, and crowdfunding platforms.