Generation Z's Perceived Authenticity and Engagement with AI-Generated vs. Human-Made Artistic Media Content : The Roles of Content Labeling and Attitude toward Regulation

This study investigates how content origin (human-made vs. AI-generated) and labeling influence the perceived authenticity and engagement of artistic media among Generation Z, while also examining the role of attitudes towards AI-generated content regulation. A quantitative approach was used, involving a survey with 105 participants who evaluated six pieces of artistic human-made content and six pieces of artistic AI-generated content (labeled or unlabeled) across cinematography, photography, and music. The results show that human-made content is perceived as more authentic and engaging, with a significant relation between authenticity and engagement. Labeling AI-generated content impacts perceived authenticity in some instances, especially among those with high regulatory demands, but does not consistently affect engagement. These findings highlight the need for further research into AI labeling practices and their effects, focusing on different demographic groups and artistic media types. Understanding these dynamics is crucial as AI technology evolves, influencing consumer perceptions and interactions with digital art.