Creating insights into the requirements of consumer packaging of Europastry Oldenzaal for future improvements

This thesis introduces the use of a quality function deployment (QFD) and a cost estimation as tools to determine improvements for the consumer packaging (portfolio) of doughnuts. The first phase of the QFD was used to collect and determine the customer and legislation requirements for the consumer packaging. These requirements were translated into packaging requirements, which could be compared to the current packaging characteristics. This comparison resulted in an overview of how the packaging types scored and where they are lacking in fulfilling the requirements. For these requirements, changes are suggested for both the packaging and packaging lines. For these changes, a cost estimation has been performed to enable making a well-founded decision regarding these changes. This way, a better overview of the requirements of the consumer packaging is created and a successful packaging portfolio can be created.