Stress in daily life is common and comes in the form of hassles, responsibilities, and other conflicts. Coping is important for stress recovery, however, the choice and perceived effectiveness of coping strategies depend on the context of the situation. This thesis examined how stress intensity, as a contextual factor, increases the likelihood of choosing problem-solving, reappraisal, and distraction as a coping strategy. It also examined how stress intensity may moderate the effectiveness of coping strategies. Using Experience Sampling Methodology (ESM), 42 participants completed evening questionnaires over a two-week period to report their daily stress and coping strategies. Results showed that on days when stress intensity is higher than a participant’s average stress level, there was an increased likelihood of choosing problem-solving and distraction as a coping strategy. Furthermore, it was also found that when stress intensity is higher than average, there was an increased perceived effectiveness when using problem-solving and reappraisal compared to non-use of these strategies. Overall, the findings indicate that higher stress intensity is associated with choosing problem-solving and distraction, and increased perceived effectiveness when using problem-solving and reappraisal, which suggests the importance of considering context and situational demands in coping. It can also be derived that an increased likelihood of choosing a strategy does not always equate to an increased perceived effectiveness.