The challenges of eastern europe : a country selection and market entry advice for Dirkse Milieutechniek

DMT is a company that operates in the technical environmental sector and is interested in exporting their products/ services (equipment and systems for air treatment and (bio) gas desulphurization) to Eastern Europe. DMT is mainly interested in the countries: Croatia, Czech Republic, Estonia, Latvia, Lithuania, Slovakia, and Slovenia. Therefore the objective of this research is: First, to determine which countries in Eastern Europe are most suitable for market entry purposes for DMT. Secondly, to determine which market entry strategy for DMT is most appropriate in the selected countries for DMT.