Franchising the SDC internationally

This research and report are based on the problem formulation: How can SDC successfully franchise the SDC concept internationally? For this research four research questions were formulated to structure and guide the research and in the end answering the main question. In the first part the theory regarding franchising is reviewed; on aspects such as what is franchising, how can it be implemented and advantages of franchising. These theories laid down the baseline for the research and also presented parts that needed extra attention; such as franchisee selection and internationalisation factors such as distance management, cultural adaptability, control, market attractiveness and risks. In the final part of this chapter the success factors for international franchising according to the literature are defined.