Invloed van camerahoek op de beoordeling van producten

This research focused on the influence of different camera angles on product judgments. It is based on earlier findings which postulate that a low camera angle leads to a more positive judgment than a high or straight camera angle. Results of this research did not match with findings of earlier research. It appeared that the product that was photographed from a right angle lead to a higher average attitude score than a high or low angle. There were no differences found between a high and low camera angle. This research shows that because of being used to certain advertisements in the media and because of a better and more beautiful view at a product that is photographed from a right angle, a more positive attitude is developed towards the product, than pictures with a high or low camera angle.