The servitization of product-oriented companies
Author(s): Steunebrink, G.G.B. (2012)
Abstract:
The objective of this thesis is to define a method with supporting techniques to guide organizations in making the shift from product-orientation to service-orientation, or a combination of products and services.
Document(s):
Final_Report_Servitization_of_product_oriented_companies_Bizzdesign_Gerben_Steunebrink.pdf