External forces influencing the e-business strategy of Siemens OCW

The internet and e-business have had an enormous impact on many companies and there has been much research on how e-business influences its environment, but little can be found on how e-business is influenced by its environment. The aim of this thesis is to give an overview of the macro-environment and industry forces influencing the e-business strategy of Siemens OCW and the impact of their future developments.