The Motivation of Gaming Behaviors : t he Implicit Measurement in the PlayerUnknown’s Battleground Study

This study examined player’s motivation of playing the PlayerUnknown’s Battleground. Based on previous motivation studies, we expected the player’s motives toward this game should show competitive and affiliative tendencies, rather than achievement and immersion. The research used self-report measurement and Stroop priming test to testify hypotheses. Although the self-report results supported our hypothesis, the Stroop priming test failed to detect the motivation’s differences. According to the experimental outcomes, the reliability and validity of Stroop priming paradigm were discussed.