Is the “Netflix model” favorable for the audio streaming industry

This paper investigates the audio streaming industry in combination with the video streaming industry. The biggest player in the video industry at the moment is Netflix. One of the reasons that Netflix is as popular as it is today, is because of their Netflix Originals. Netflix Originals are series or movies that are created by Netflix and are only watchable on Netflix. This research paper investigates the possibility of adding exclusive content to platforms in the audio streaming industry. The investigation will is performed with an literature study. By comparing the audio industry and the video industry it was found that it is possible for audio streaming services to implement exclusives and these exclusives will lead to an increase in subscribers. However because of the high rivalry in the audio industry it is going to be really hard for streaming services to contract artist before the big right holders do.