Textual manipulation of the intention to apply: an explorative study to investigate the effects of congruently-framed messages in job advertisements.

Recruiting talented graduates is a seemingly growing challenge for companies, as economic growth and changing demographic factors are creating intense competitions among organizations in the war for talent. This study investigates and applies person-organization fit theory in an attempt to find out whether effects of framed congruence in textual job advertisement could lead to a more successful recruitment process. More specifically, this study investigated the extent to which framed congruence in job advertisements affects the job seekers’ Intention to apply, Organizational identification, and Organizational attractiveness.