Analyzing the influence of crowdfunding founder’s social network on crowdfunding success

In this paper, a quantitative research will be conducted to focus on finding how crowdfunding founder’s social network will influence the crowdfunding success. Fifty technology crowdfunding projects are selected from Kickstarter.com as the observed targets. For these observed projects, the social capital theory and social network theory will be used to help answer the research question. The result of this research will illustrate the relationship between the founder’s social network and crowdfunding success.