The strategic use of HRM-practices in the grand café restaurant industry

Purpose: The purpose of this paper is to provide insights into the strategic use of HR-practices in the Grand Café Restaurant Industry by means of a case study of the company Cafe & Bar Celona. Design/methodology/approach: The paper provides a qualitative explorative research about the strategic use of HRM-practices. Analysis was done in two dimensions: Soft and Hard HRM; Vertical and Horizontal Alignment of HR-practices. Findings: The results of the paper showed that Cafe & Bar Celona HR-practices are in line with its business strategy. Horizontal and vertical alignment have been confirmed. Soft and Hard HRM are both part of the HRM function, even though Soft HRM is prevalent.