Guidelines for climate change visualisation communication

Human caused climate change is happening. Many organisations are trying to raise awareness and create engagement with the help of campaigns. Without clear guidelines for the visuals of these campaigns, the success cannot be guaranteed. To create the guidelines, climate change campaigns were researched as well as non-climate change related campaigns. The target group of young people aged 18-30 was chosen. Furthermore, a difference in climate change visuals targeting men and women was found. The list of guidelines that came from literature, was later tested. Twelve visuals were made, six good and six bad, based on the guidelines. The visuals were shown in a survey and the participants were asked questions to evaluate them. Afterwards, a more complete list of guidelines was made. Showing both the guidelines found in literature, those suggested by the survey respondents and which were supported by both.