The narratives of the European Union’s AI strategy: continued domination and structural bias?

Although AI has been praised for its benefits, gender studies and postcolonial studies scholars have criticised its development, stating that AI continues domination of certain entities over others and is prone to have biases. Nevertheless, within the field of public administration, AI has become a topic of notice in the past few years. This went along with the creation of new myths, idea-building and narratives in the policy domain. After several narrative studies have been done on the AI policy narratives of EU Member States begs the question whether the EU’s narrative will make a difference for the direction of policies on AI and whether it will really cater to themes that do not include technological and economic advancement, but also more ‘soft’ concepts such as democracy, diversity, and gender. Employing a content analysis, this master thesis analyses to what extent concepts of domination and bias manifest itself in the EU policy documents on AI.