To what extent does Lean Startup help manufacturing firms to overcome the service paradox?

Author(s): Schwepkes, L. (2021)

Abstract:
This bachelor thesis deals with the degree of applicability of Lean Startup practices to moderate the servitization-firm performance relationship. The results show that Lean Startup has potential to improve firm performance in general but also to moderate the servitization-firm performance relationship in that the initial performance sacrifice is mitigated.

Document(s):

schwepkes_BA_bms.pdf