How to design an account-based marketing campaign for TwenPack?

Author(s): Nijhuis, T.A. (2022)

Abstract:
TwenPack wants to gather more B2B customers for their E-fulfilment services. They want to achieve this goal by using a rather new marketing strategy: Account-Based marketing. In this GP, this marketing strategy is executed and a marketing campaign is designed for TwenPack. This campaign consists of an interactive video for TwenPacks homepage. If evaluating and iterations continue, TwenPack could profit from this marketing strategy.

Document(s):

Nijhuis_BA_EEMC.pdf