Designing a gamification for promotion and recruitment

This research aims to find a way to use gamification to promote Solar Team Twente and to be used for recruitment purposes. Based on background research into implementations of gamification and its uses in promotion & marketing, as well as recruitment, a prototype is designed and built through the Creative Technology Design Process. A solar car game is created, offering a simple simulation accessible to a wide audience for experiencing a solar car race. Evaluation of the gamification shows that it was fun to play and some changes need to be made to make it work properly for marketing and promotion. For recruitment a scoring system should be added, so that players can be assessed. Based on the feedback and research, it could prove a useful way to get people more interested in Solar Team Twente.