Exploring the impact of leaders’ use of digital communication platforms on employees’ digital flourishing : A qualitative study of organisations undergoing digital transformation

The aim of this bachelor thesis is to explore the impact of leaders’ use of digital communication platforms on employees’ digital flourishing. Leaders drive digital transformation by adopting new technologies in companies. Digital communication platforms play a crucial role in improving productivity and employee communication. The research used a qualitative method to gather data from leaders and employees in different companies. Semi-structured interviews were conducted, and thematic analysis was employed to identify patterns and themes in the data. The analysis process involved reducing the data and drawing conclusions. The findings were coded and categorized using ATLAS.ti software. The study identified three dimensions: Strategic Decision-making, Organizational Agility, and Digital Flourishing. The study highlights the importance of leaders embracing agility and effectively utilizing digital communication to enhance employee digital flourishing. It emphasizes the need for training, support, stimulation, and responsible platform usage. Practical implications include fostering a positive work environment, promoting inclusivity, addressing technological constraints, and staying updated with advancements. Leaders' use of digital communication platforms and effective integration of these platforms influences employees' digital flourishing during organizational digital transformation.