The Face of the Farm on Social Media: Human, Animal, Plant, or Robot?

On a farm multiple sensors can be deployed to help the farmer with making decisions on the farm. These sensors can also be used to create transparency by giving the data to an AI, who generates post which can be posted on Twitter. The post can be made from different perspectives, namely a human, an animal, a plant, or a robot. In this research we look at to what extend these posters are believed and anthropomorphized. We found no significant difference between the posters, but with help from the open questions we suggest rephrasing the first impression questions and to investigate in adding more depth to the poster’s bio, adding more sentiment, and fitting the data used more to the poster. Lastly, we suggested that future research exposed the participants for a longer period of time to the stimuli.