Female Climate Activism Constructed in Online Stories: A Thematic Analysis

Fleischmann, Julia (2023)

The current climate discourse portrays anthropogenic climate change in several ways. One way of presenting it is to interpret it as a catastrophe requiring immediate action. It is crucial to delve deeper into how climate change is understood as something that can be tackled through action. This study analyses how women describe their personal experiences with climate activism from a personal point of view. The data of this paper consists of eleven online stories, posted on a blog. The study presents seven themes: 1. Positive Attitude Towards Climate Activism, 2. Changes in Personal Life Caused by Climate Activism, 3. The Motivation Behind Becoming Climate Active, 4. Climate Activism Goals, 5. Focusing on Environmental Justice, 6. Difficulties while Being Climate Active, and 7. Facilitating Climate Activism. The themes were constructed by conducting a Thematic Analysis (TA). In all the different descriptions of climate activism, the common thread was the emphasis on the significance and meaningfulness of engaging actively. Future research should analyse the effect of climate activism in empowering activists.
Fleischmann_MA_BMS.pdf