Sentiment Dynamics in Search Engine Results: Unravelling the Influence on Polarisation

This study explores search behaviour and sentiment's effect on the information-seeking and retrieval process on Google's Search Engine Ranking Position (SERP) concerning polarising topics. Previous studies' results indicate that personal- and search-engine biases appear during interaction with search engines. However, more is needed to know about the role of sentiment in the information-seeking and retrieval process in the SERP. Recognising a research gap in this area, the study aims to contribute to the academic discourse on search behaviour biases and search engine dynamics.