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Responsible energy consumption amongst university employees: Designing a behaviour change intervention

Dik, Nienke (2024) Responsible energy consumption amongst university employees: Designing a behaviour change intervention.

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Abstract:Initiatives to reduce energy consumption on the campus of the University of Twente have been mostly focused on increasing building efficiency like applying insultation to buildings. However, no research has been done on their long term plan to engage students and employees within their energy consumption initiatives. Knowing how to design responsible behaviour change interventions for electricity usage among university employees in the future could significantly enhance future energy-saving efforts on campus. In this study a design process for a responsible behaviour change intervention amongst university employees for their electricity consumption is described. Within this process a Behavioural Habits Model (BHM) was developed through a literature review. This model can guide designers to create similar effective responsible behaviour change interventions. With this model and relevant state of the art findings an intervention was developed and evaluated with a series of user tests. The design was generally positively reviewed and participants stated that they would intent to use the intervention and intent to change their behaviour when the intervention got implemented. These results support that a versatile design approach through the BHM with the implementation of multiple intervention types facilitates the intention to behaviour change and use of a responsible energy consumption intervention amongst university employees. Future work should focus on assessing whether the intervention or a design through the BHM facilitates a positive change in responsible energy consumption behaviour, as this aspect was not evaluated in the current study.
Item Type:Essay (Bachelor)
Clients:
University of Twente, Enschede, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:50 technical science in general, 53 electrotechnology, 54 computer science, 70 social sciences in general
Programme:Creative Technology BSc (50447)
Link to this item:https://purl.utwente.nl/essays/101835
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