University of Twente Student Theses
Leveraging Cybersecurity Maturity for Competitive Advantage : A Model for SMEs
Gringhuis, M.J.H. (2025) Leveraging Cybersecurity Maturity for Competitive Advantage : A Model for SMEs.
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| Abstract: | Small and medium-sized enterprises (SMEs) often perceive cybersecurity as purely a defensive necessity, yet this research challenges that view by highlighting its strategic value. This study explores the direct relationship between Cybersecurity Maturity and Competitive Advantage in SMEs, filling a significant gap in the existing literature where quantitative proof is absent. While much of the existing research focuses on large corporations, this study offers empirical evidence of how cybersecurity maturity can serve as a powerful competitive differentiator for SMEs. The study employs a quantitative, non-experimental correlational design, analysing key constructs such as Cybersecurity Maturity, Competitive Advantage, regulatory compliance, and the frequency of cyber incidents. Data was collected through a cross-sectional self-assessment survey targeting SMEs, and the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with ADANCO. The results of this study reveal a statistically significant direct effect of Cybersecurity Maturity on Competitive Advantage. SMEs with higher levels of Cybersecurity Maturity experience enhanced customer trust, operational resilience, and market differentiation factors contributing to long-term success. This supports the concept that cybersecurity investments should be viewed as a strategic asset, enabling SMEs to gain a Competitive Advantage. This study shifts the conversation around cybersecurity from being a cost to adding value. It demonstrates that SMEs prioritizing Cybersecurity Maturity do not just protect their businesses; they can use it to gain a sustainable Competitive Advantage. By presenting quantitative evidence of cybersecurity’s role in Competitive Advantage, this research provides SMEs with a compelling business case to invest in cybersecurity as a driver of growth and differentiation. While recognizing its limitations, this study lays the groundwork for future research to explore further how Cybersecurity Maturity can shape SME success in an increasingly digital economy. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 54 computer science, 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/106077 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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