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Managing the risks of an international brand name : selling a branded bitumen for flexible pavement construction in India

Put, Remko (2006) Managing the risks of an international brand name : selling a branded bitumen for flexible pavement construction in India.

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Item Type:Essay (Master)
Clients:
Ooms Avenhorn Holding
Faculty:ET: Engineering Technology
Subject:56 civil engineering
Programme:Civil Engineering and Management MSc (60026)
Link to this item:https://purl.utwente.nl/essays/55517
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