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Language use and coalitional place frames: the case of Twente

Kloppenburg, K.J. (2012) Language use and coalitional place frames: the case of Twente.

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Abstract:Theory: The concept of regional identity can be divided in the identity of a region and regional identity. The former refers to the structural dimensions of a region, the latter complements this with peoples’ experiential dimensions. Place frames form a lens through which individuals experience the identity of a region. Different coalitions can produce different place frames resulting in different migratory outcomes. Case: Twente is a region in the east of the Netherlands. Despite the presence of two institutions for higher education the region is dealing with a brain drain problem. The brain drain situation suggests the existence of coalitions of highly educated individuals tending to leave the region whilst other coalitions show a tendency to stay. Twente is therefore an ideal region for research on different place frames. Research goal: Goal of this research was to find out whether coalitions with certain migratory outcomes differed from coalitions with other migratory outcomes in their language use about the identity of the region. Existing differences would indicate the existence of different place frames resulting in different migratory outcomes. Method: An adapted version of the Twenty Statement Test was used to assess differences between four coalitions: students living with their parents, students living in student housing, former students who moved out of the region and professionals working within the region. A total of 78 respondents completed participation with a minimum of 15 and a maximum of 23 per coalition. The professionals were also interviewed about the labor market situation Results: Coalitions varied in the subjects they talked about; positivity and negativity in their statements; and the meaning they gave to terminology. Former students were overall most negative about the region, students living with their parents and professionals were very positive. Students living in student housing were in between. Former students and students living in student housing did not regard themselves as a part of the region, but merely as a guest in the region. Conclusion: This research confirms the existence of different place frames. Students living in student housing frame their experience of place around the two institutions for higher education and the student life. The place frame of professionals and students living with their parents is broader embedded within the region.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/64345
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